This Sunday night is one of my favorite of the year. I’m indifferent to Tony, I hate Grammy, and I appreciate Emmy, but boy do I love Oscar. The Academy Awards honor the entertainment industry closest to my heart, and I can’t wait to see the best cinematic achievements of 2009 rewarded in less than a week.
I don’t need a special reason to watch, but you might. Here are five that may cause you to tune in to ABC’s broadcast of the film world’s biggest night of the year.
1. Steve Martin & Alec Baldwin
Is there anybody as uniquely funny as Steve Martin? His style is completely his own, and it still works after decades of being in the spotlight. He’s the oblivious moron - he’s the Jerk.
Alec Baldwin has come a long way since the hard ass salesman who steals the show in one small, intense scene in Glengarry Glenn Ross. Now, he’s the hilariously over-the-top conservative Jack Donaghy. In a screenwriting class, I once wrote a defense of the use of voiceover (a frowned upon technique) as long as the voice was Alec Baldwin’s. Something about his tone and delivery is just…funny.

When they team up to host Sunday night, you know each of these special comic talents will result in some good laughs. I’d watch if either was hosting on his own, but now I can’t wait to see how they complement each other. I see no reason why you shouldn’t feel the same way.
2. Commercials
Sure, it isn’t the Super Bowl, but the Academy Awards is a television viewing event that gets serious attention from advertisers and big name products. ABC, broadcasters of the award show, have reported selling 30 second spots for as much as $1.5 million. To put that in perspective, the most expensive Super Bowl spots were going for $2.5 million. Clearly, some products (i.e. Coca Cola) have big marketing plans in store for Sunday night. It isn’t the main reason why you should tune in, but it will give you a good excuse not to change the channel after an award recipient gets played off the stage into commercial. The heavy investment in advertising could also make you feel all warm and gooey inside about the economy showing signs of turning around.
3. Increased Best Picture Interest
The Best Picture category is the Lebron James of the Oscars. It’s the main event - the real reason most people will watch. Sure, you may be interested in Mo Williams or Delonte West, but the only performance that matters in the end is King James’. Everyone wants to know who will take home the most coveted piece of hardware Sunday night.
There are some notable differences between this year’s field and that of 2009. Last year, only one of the films (The Curious Case of Benjamin Button) grossed over $100 million. In other words, only one of the movies had any semblance of mass appeal. This year, aided by the expansion to ten nominees, the Best Picture options have much more widespread notoriety. It still includes smaller, less seen projects (Precious, A Serious Man, An Education, and The Hurt Locker), but it also has box offices successes from 2009 like The Blind Side, District 9, Inglourious Basterds, Up, and billion dollar earner Avatar. Unlike last year, you’ve seen these choices, and you might actually have an interest in how they fare.
4. David vs. Goliath
Everyone loves the story of David and Goliath because they love the little guy triumphing over the giant. If you’re one of those people, then the Academy Awards has plenty of storylines for you to pay attention to Sunday night.
First (as I’ve already discussed in my post about the Best Actress category), there is actually a strong chance that Sandra “Speed” Bullock will defeat Meryl “Sophie’s Choice” Streep for the award for best leading actress. If that’s not a David versus Goliath story, I don’t know what is.
The main battle, however, will be between Avatar and The Hurt Locker. The first is the record-shattering movie that everyone has seen and cost enough to make that its financing budget could have wiped away America’s deficit if it was directed that way. The Hurt Locker, on the other hand, was a small production that, despite critical acclaim and momentum from the various guild awards, hasn’t even cracked a worldwide gross of $20 million yet.
Despite the huge monetary differences, these two films lead the pack of Oscar-nominated pictures with nine noms apiece. They go head-to-head in seven categories, including the mack daddy Best Picture. One of the most intriguing aspects of their battle? David (Hurt Locker) is favored - nay, expected - to slay Goliath handedly.
5. Divorce Court Theater
Perhaps the most intriguing storyline of all coming out of the Avatar/Hurt Locker battle, however, involves the directors. In a country with such a high divorce rate, the Academy Awards’ audience should consist of plenty of people who can empathize with the situation that involves a former married couple (Avatar’s James Cameron and Hurt Locker’s Kathryn Bigelow) duking it out for all seven of those overlapping nominations, most especially Best Director. Not to mention that if Bigelow wins, she’ll be the first female recipient of the award ever.

Cameron has already said in interviews that Bigelow will win. Truthfully, she probably will, and she’s favored after her strong performance within the guilds. Still, would there be any better moment for a true sadist than watching Cameron win the award instead? There would be nothing more gut-wrenching and simultaenously wonderful than listening to that acceptance speech as they repeatedly cut to Bigelow, allowing us to watch as each passing moment gnaws away at her and adds to the fuel of a scorned woman that’s been burning for years.
It probably won’t happen, but it’ll be the defining moment of the night if it does. Do you really want to not be tuned in Sunday and risk missing it?
